Eason – Liffey Valley
Another Store Re-fit for Eason
Eason have just completed a full re-fit of their Liffey Valley store.
Eason are one of CGL’s most interesting and evolutionary clients and in turn help to revolutionise CGLs approach to design and manufacture. Eason strive for excellence and innovation all the time and along with CGL the partnership grows to meet expectations. They love to challenge us to come up with new concepts and ideas and we relish the opportunity to bring them to life.
The challenge within big stores is always to navigate customers throughout the store with ease and with the face illuminated raised letters we feel we have achieved this goal. Customers are automatically drawn to the areas for they intended to visit but also are attracted to other departments within to discover what new. The illuminated letters along with the new way finding individual category headers for each department aids in the ease to find exactly what you are looking for, along with the new updated wall graphics also the store was brought right up to date.
The main feature bulkhead within the entrance is the ‘Be Inspired’ face illuminated letters which was installed upon updated graphics with 3D Eason logos which draws you straight into the store from the mall, this in turn along with the illuminated signage has you walking throughout the store without even knowing.
This is a lesson in how to get it right.